PRODUCT DESIGNER · PSYCHOLOGY BACKGROUND

Designing technology around people, behaviour and context.

I'm a Product Designer who majored in Psychology, working at the intersection of UX Research, Product Design and Human-Computer Interaction. I study how people actually use systems and turn those insights into clearer, more human digital experiences.

🔬 Research-Driven
💬 Empathy-Led
🧩 Systems Thinker
ask why, then ask again
test it with real users
coffee + sticky notes
Minal
You
⭐
Minal Baig memoji

that's me, hi 👋

Fun fact: I majored in Psychology to understand people — turns out that's most of UX. 🎓
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Leading Design @ Haddad

Selected Work

Things I've built.

Trusted by

Brands I've worked with

A few of the teams and platforms I've worked with.

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How I Work

My way
of working.

Eight principles.
Every decision.

🫀Empathy first
🔁Fail. Learn. Repeat.
🌀Comfy in ambiguity
💡Clarity over cleverness
🤝Team sport, always
⚙️Creative + systematic
📈Business-savvy
🔭Driven by curiosity

My Process

How I design.

not a checklist — a way of thinking ✦

🔍

01

Discover

interviews, shadowing, data — find what's actually broken

🎯

02

Define

reframe the problem — what are we really solving?

✦ AI
⚡

03

Ideate + AI

rapid sketches + Claude for edge cases, copies & stress-tests

🎨

04

Design

hi-fi in Figma — components, states, edge cases, handoff

🧪

05

Test

usability tests, Maze, real users — does it actually work?

📊

06

Ship + Measure

track metrics, gather signals, iterate again ♻

→

About

From psychology to design. ✨

Hi, I'm Minal. I studied psychology because I wanted to understand people — then discovered that design is basically the same thing, but with Figma. I work across complex internal tools, dashboards and mobile products, bringing clarity to how people notice, decide, and move forward.

Get in touch →

The journey, mapped

🧠PSYCH

Psychology

Where it started

Behavior

HCI

UX

✨

Design

Where it's going

Minal Baig memoji
Minal Baig

Made with psychology, design & late nights · 2026